Learn More About SWI
Grounded in the science and practice of health and wellness coaching.
The SWI Philosophy
At the Sports Wellness Institute, we believe that true performance and well-being are inseparable—and both are built from the inside out. Our philosophy is grounded in the science and practice of health and wellness coaching, which recognizes that lasting change doesn’t come from quick fixes, rigid programs, or external pressure. It comes from within—when individuals connect with their values, tap into their strengths, and take ownership of their growth. We apply a whole-person lens to empower people to build awareness, develop meaningful goals and take action. We don’t tell people what to do. We help them discover what works for them. We meet individuals where they are, and support them in becoming who they want to be.
Meet Curt Rosenthal
Founder, Sports Wellness Institute
Curt is the Founder of the Sports Wellness Institute, with over 30 years of work and experience as an athlete, coach, sports leader and wellness advocate.
Mayo Clinic Certified Health & Wellness Coach
FIFA Professional Licensed Soccer Coach (CBF - Brasil)
US Soccer U20 Men’s National Team - Assistant Coach
NCAA Division I player & professional trials in Europe
Founder of Manhattan Kickers FC youth soccer club
Entrepreneur in wellness and sports worldwide
Curt brings his passion for sports and wellness to empower athletes, coaches, and teams of all levels, along with adults who want to stay active and healthy.
Meet the Team
Jelena Jakovljevic, MPH, NBC-HWC
Director of Coaches & Programs
A former volleyball player, horseback rider and skier, Jelena is committed to helping individuals build sustainable habits for everyday vitality and lifelong well-being.
National Board Certified Health & Wellness Coach
Mayo Clinic Certified Health & Wellness Coach
Public Health Professional - World Health Organization & United Nations
Master of Public Health – University of Texas
Jelena remains active by exploring the world on her motorbike and practicing yoga.
Zach Seigelstein
Business Development & Sales
Growing up in and around sports, Zach brings a deep appreciation for the role wellness can play in athletic development.
2x NCAA National Champion – Tufts University Men’s Soccer
Commercial strategies & partnerships for elite sports organizations worldwide
NBA, NHL, global soccer, golf, track & field, & live entertainment
Zach coaches the next generation of youth soccer players in NYC as a trainer and mentor.
Our Mission
At the Sports Wellness Institute, our mission is to empower our clients to reach their fullest potential through evidence-based health and wellness coaching, education, and certification.
We are committed to fostering whole-person growth by integrating behavior change science, positive psychology, and client-centered relational coaching. Our approach supports sustainable habits, emotional resilience, and aligned performance—helping clients thrive in sport, activity and life.
Through guided self-awareness, values-driven goal setting, and relational trust, we enable lasting transformation that honors the unique strengths and aspirations of every individual.